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ESwax ecommerce website

Project

Website Requirements

ESwaxes was a brand new business when I started working on the design & build of the website. The requirements for the website had to meet the following criteria:

  • Visitors had to be able to buy products on the website
  • The design had to reflective of the brand
  • The website had to be responsive so it worked well on any device including mobiles
  • The ecommerce features had to be set up for UK commerce (some platforms are not setup with the UK in mind making them difficult for UK businesses to use)
  • It had to be possible to integrate other services such as marketplaces and Google shopping
  • The content of every page needed to be fully customisable and search engine friendly
  • Visitors had to be able to zoom into product images to see every detail of the products

Online Shop Setup

I was also responsible for setting up the ecommerce site, which including the purchase and setup of the domain, applying the secure SSL certificate for the checkout pages and setting up the Stripe payment methods.

Website Build

The design is very lightweight – there are no unnecessary images to download – almost everything is built using html, css and website builder. Live text (which is great for SEO and accessibility) is used everywhere except on the logo.

It was important that the product images were large and of high quality so that visitors could see the detail of the wax melts.

Website Design

ESwax is a new business that sells high quality, non toxic soy wax melts online. The design, font and colours I used reflects the logo and high quality of the products, while the layout was designed to be clear and easily adaptable for any sized screen.  

Gorrila Gear ecommerce website

The requirements for the website had to meet the following criteria:

  • Visitors had to be able to buy products on the website
  • The design had to reflective of the brand
  • The website had to be responsive so it worked well on any device including mobiles
  • The ecommerce features had to be set up for UK commerce (some platforms are not setup with the UK in mind making them difficult for UK businesses to use)
  • It had to be possible to integrate other services such as marketplaces and Google shopping
  • The content of every page needed to be fully customisable and search engine friendly
  • Visitors had to be able to zoom into product images to see every detail of the products

ESwax Blog Post& Sales letter

By using both blog posts and sales letters effectively, you can create a balanced marketing strategy that attracts, educates, engages, and converts your audience. Blog posts are excellent for drawing in and nurturing leads, while sales letters are crucial for closing sales and generating revenue. Combining these tools can optimize your marketing efforts and drive business growth.

 

ESwax HTML Blog post+ SEO